Ian R. Mackenzie, Vice President of Marketing

Ian heads all marketing, PR, branding, advertising, channel programs and OEM efforts for FineEye. FineEye’s marketing approach is sales and customer-driven with a focus on turning assets into revenue through targeted marketing, brand awareness and demand creation programs.

Prior to FineEye and Chromaticity, he worked for EFI in Foster City, CA and Paris, France running three sales divisions that produced over $100M in annual revenues. Ian began his career in color imaging with industry pioneer Scitex where he moved from commercial sales represtative to national sales manager. Ian attended Lake Forest College in Chicago and graduated cum laude with degrees in Political Science and French Literature.

In every position he has held, Ian has delivered profitability improvements accompanied by market share gains. He achieves this by maintaining low fixed costs, continually improving profit margins and insisting on high-energy sales efforts.